Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Other Intangible Assets

v3.10.0.1
Goodwill and Other Intangible Assets
9 Months Ended
Sep. 30, 2018
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Goodwill and Other Intangible Assets
The following table presents the gross and net balances of our goodwill and intangible assets as of the dates indicated:
 
 
 
September 30, 2018
 
December 31, 2017
 
Useful Life
(Years)
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
Indefinite-lived and non-amortizable acquired intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
Goodwill
Indefinite
 
$
101,407

 
$

 
$
101,407

 
$
101,407

 
$

 
$
101,407

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Definite-lived and amortizable acquired intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
Trademarks/Names
15
 
$
640,000

 
$
(202,671
)
 
$
437,329

 
$
640,000

 
$
(170,670
)
 
$
469,330

Customer relationships
20
 
350,000

 
(83,125
)
 
266,875

 
350,000

 
(70,000
)
 
280,000

Non-competition agreement
5
 
10,000

 
(9,663
)
 
337

 
10,000

 
(8,664
)
 
1,336

Other
1
 
13,800

 
(13,800
)
 

 
13,800

 
(13,800
)
 

Total
 
$
1,013,800

 
$
(309,259
)
 
$
704,541

 
$
1,013,800

 
$
(263,134
)
 
$
750,666


Amortization of definite-lived intangible assets will be approximately $60,000 annually for 2018 through 2022.