Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Other Intangible Assets

v3.7.0.1
Goodwill and Other Intangible Assets
6 Months Ended
Jun. 30, 2017
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Goodwill and Other Intangible Assets
The following table presents the gross and net balances of our goodwill and intangible assets as of the dates indicated:
 
 
 
June 30, 2017
 
December 31, 2016
 
Useful Life
(Years)
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
Indefinite-lived and non-amortizable acquired intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
Goodwill
Indefinite
 
$
101,407

 
$

 
$
101,407

 
$
101,407

 
$

 
$
101,407

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Definite-lived and amortizable acquired intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
Trademarks/Names
15
 
$
640,000

 
$
(149,336
)
 
$
490,664

 
$
640,000

 
$
(128,002
)
 
$
511,998

Customer relationships
20
 
350,000

 
(61,250
)
 
288,750

 
350,000

 
(52,500
)
 
297,500

Non-competition agreement
5
 
10,000

 
(7,998
)
 
2,002

 
10,000

 
(7,332
)
 
2,668

Other
1
 
13,800

 
(13,800
)
 

 
13,800

 
(13,800
)
 

Total intangible assets, net
 
$
1,013,800

 
$
(232,384
)
 
$
781,416

 
$
1,013,800

 
$
(201,634
)
 
$
812,166


Amortization of definite-lived intangible assets will be approximately $61,000 annually for 2017 through 2021.